Insight News - Brand and partner News and Product launches

  • Insight signs new distribution partner for France

    We’re delighted to announce that SAS Triangle has joined the Loop.cc family as our exclusive distributor for France.

    SAS Triangle brings exceptional experience in the cycling industry and a strong network of premium retailers — the perfect partner to expand Loop’s presence across the French market.

    With Loop’s precision-engineered phone and accessory mounts and SAS Triangle’s trusted local expertise, we’re confident this collaboration will deliver great results for retailers and riders alike.

  • Insight develops new Heritage Launch for Caradice

    Developed by Insight as consultants for Carradice the new Limited Run - Safari Heritage new Barley and Earby Bags

    Heritage materials, modern utility—built for everyday rides and weekend wanderings. New front bag alongside design updates and a nod to the Carradice Heritage.

    Carradice - the unique heritage Luggage brand is now available across the US,EU,UK and APAC to trade partners

  • Insight signs a new US distribution partner for Loop

    Insight has signed ZEITBIKE as the new distribution partner for Loop.cc, strengthening Loop’s multi-brand B2B platform with deeper trade coverage, faster fulfilment options, and on-the-ground account support.

    What this means

    More doors, faster. ZEITBIKE will onboard and support new retail partners, helping them activate quickly on Loop.cc.

    Smoother operations. Retailers get clear terms, consolidated invoicing, and reliable replenishment through the Loop platform.

    Brand lift. Participating brands gain expanded reach, better sell-through support, and local-language trade coverage.

  • What a great six months it’s been for the Insight Sales brands

    We’ve welcomed over 50 new trade accounts, completed brand redesigns and realignment for Loop, Carradice, and GO-OFF helmets, and seen double-digit growth in consumer engagement and sales.

    We’re also thrilled to be working with several new distribution partners and expanding co-operations with key bicycle brands.

    As the market shifts, P&A and unique smaller brands offer the trade a chance to stand out from the big-box online resellers — and we’re proud to be a part of that change.

  • New Launch: Carradice x Brompton

    We’re excited to share that Carradice, the heritage British brand handcrafting cycle luggage since 1932, has launched a brand-new Brompton-specific range — brought to life with the support of Insight Sales Consultancy on product design, route to market strategy and b2b sales.

    This launch celebrates the longstanding collaboration between Carradice and Brompton — two iconic British cycling brands — and highlights how heritage craftsmanship continues to evolve for today’s urban mobility and adventure riders.

    At Insight, we’re proud to have been part of shaping this journey helping Carradice extend its presence in the UK, EU, and US.

  • GO-OFF is now officially B Corp™ Certified

    We’re proud to announce that GO-OFF, the Dutch brand redefining cycling helmets, has achieved B Corp Certification, joining a global movement of companies using innovation as a force for good.

    At GO-OFF, we believe helmets should protect more than just heads — they should protect the future. That’s why we’ve integrated sustainability into every stage of production, from recycled materials and eco-friendly manufacturing to our helmet recycling initiative and minimal-waste packaging.

    Ride Smart. Look Sharp. Go Sustainably.

  • We're heading to EUROBIKE 2025

    We're proud to be representing a standout lineup of cycling brands at Eurobike 2025,

    including LOOPCarradiceBagmanAdaptiveBikeParka, and the bold new player in safety, GOOFF Helmets.

    From heritage craftsmanship to modern urban innovation, these brands showcase the best in bike gear, accessories, and design. Visit us at the show to discover what’s next in cycling retail, sustainability, and smart rider-focused tech.

    Let’s connect in Frankfurt!

  • Insight Signs Dutch Mobility Helmet Brand GO-OFF

    Insight Sales Consultancy, has been appointed the official global sales and consultancy partner for GO-OFF Helmets,

    The Dutch-based brand known for its circular, design-led helmets for mopeds, e-bikes, and urban riders has already had success with global resellers in Holland and France.

    Featuring @LoopCore - recycled EPS and @4Tex Support System GO-OFF has appointed INSIGHT to expand its b2b sales and development globally.

  • A Fantastic Few Days at Core Bike!

    Great to be part of COREbike Trade Show once again – a brilliant event showcasing some of the best brands available to the UK trade. It was especially good to see the optimism from UK retailers for P&A brands, reinforcing the strength and resilience of the market.

    A huge thanks to the team at Adaptive DCS
    and Tern Bi
    cycles – it’s always great to work alongside such forward-thinking brands.

    Also, a big thank you to the many retailers we caught up with – your enthusiasm and insights make events like this so valuable. Exciting times ahead

  • Loop opens at Inmotion Copenhagen

    The first of three InMotion stores at Copenhagen Airport has officially opened – and we’re excited to see Loop featured in this premium travel retail space!

    This milestone highlights the impact of strategic partnerships. At Insight, we’re proud to have connected Loop with InMotion, bringing smart, secure, and stylish tech accessories to travelers who demand the best.

    With two more InMotion store openings at CPH Airport on the horizon, this is just the beginning. Stay tuned for more updates as we continue to drive brand success in key retail locations!ption goes here

  • Insight secures sponsorship partnership for Carradice with the Dirt Dash Series

    Dirt Dash events, known for their unique blend of camaraderie, self-sufficiency, and off-road exploration, attract riders seeking an unforgettable two-day adventure bikepacking experience.

    As their luggage partner this partnership brings together two pioneers of adventure cycling Carradice, with its heritage of crafting durable and practical cycling bags since 1932, and Dirt Dash, the event series created by renowned world tourer, filmmaker, and author Markus Stitz.

    Carradice, the iconic British manufacturer of handmade cycling luggage, is proud to announce its sponsorship of the acclaimed Dirt Dash bikepacking events

  • Insight Attends Velofollies Bicycle Show in Belgium to Connect with Brand Partners

    Insight Sales Consultancy is excited to announce our participation in the Velofollies Bicycle Show, taking place in Belgium this January. As one of the premier cycling industry events in Europe, Velofollies provides a fantastic opportunity to connect with industry leaders, showcase innovation, and strengthen relationships with our brand partners.

    During the event, the Insight team will meet with current and prospective partners to discuss strategies for growth, explore new opportunities, and share exciting updates from the brands we represent. Velofollies is a key event in the cycling calendar, and we’re thrilled to engage with a diverse range of exhibitors, distributors, and cycling enthusiasts.

  • Insight signs new partner for BikeParka in New Zealand

    The partnership between Insight and PRV in New Zealand for BikeParka cycle bags is a significant move towards expanding the reach of BikeParka’s premium bike covers.

    With over 25 years of experience in bicycle distribution in New Zealand, PRV offers a range of premium brands in bicycles, cycling accessories, components, clothing, and tyres.

    Exciting updates are on the horizon as BikeParka makes its way across New Zealand, catering to the needs of cyclists and enthusiasts.

  • BAGMAN launches with new Brand Logo and Catalogue

    BAGMAN racks, renowned for their innovative design and functionality in carrying saddlebags has relaunched with a refreshed logo and a focus on global expansion. With an expanded international distribution network, BAGMAN racks are now more accessible than ever to cyclists worldwide.

  • Exciting News for BikeParka in the U.S.

    We are thrilled to announce the signing of our new U.S. distributor for BikeParka, bringing our premium bike covers to cyclists across America!
    With cycling growing more popular than ever, especially in urban areas, this partnership will ensure that more riders can protect their bikes with our durable, weatherproof covers. Whether it's rain, snow, or sun, BikeParka helps extend the life of every bike.

    https://www.zeitbike.com

  • Exciting New Product Updates from BikeParka

    Get ready for 2025 with our latest innovations! Introducing the all-new Longtail Bicycle Covers, ideal for extended bikes and cargo rides, and the Brompton Cover Case, tailor-made for folding bike enthusiasts seeking compact protection.

  • Exciting News from Loop.cc

    We are thrilled to announce the launch of our new in-store POS and Retail Partnership Scheme! This initiative is aimed at providing retailers with enhanced support and engagement opportunities to boost sales while offering customers the best in-store experience with our high-performance cycling products.

    As part of the Retail Partnership Scheme, we are introducing three tailored starter packs for new retail accounts, ensuring flexibility and value at various levels. These packs include a selection of our most popular products, allowing retailers to offer a curated range that caters to both casual cyclists and seasoned enthusiasts.

  • Consultancy partnership with Carradice

    I am happy to announce our new consultancy partnership with Carradice. The iconic British manufacturer of high-quality cycling bags and accessories. With over ninety years of history and a commitment to exceptional craftsmanship,

    Insight has been tasked to enhance the brand presence, optimise business operations, and drive global sales for the brand and we are looking forward to working with the team at Carradice and Aquapac.on goes here

  • Insight signs two new Distribution Partners

    We are thrilled to announce that Loop has signed two new international distributors, expanding our global reach to even more cycling enthusiasts. Our innovative cycling accessories will now be available through trusted partners in both Korea and Japan.

    This significant milestone aligns with our mission to bring high-quality, seamlessly integrated bike accessories to riders worldwide. Our new distributors will help us better serve the dynamic cycling communities in these regions, providing easy access to our products and exceptional customer support.

    Stay tuned for more updates as we continue to grow and bring cutting-edge solutions to cyclists everywhere.

  • Eurobike 2024

    We are thrilled to announce we will be attending hashtag#Eurobike2024 this July, proudly representing BikeParka, Loop Phone Mounts and Adaptive.

    BikeParka: The ultimate solution for protecting your bike in all weather conditions.

    Loop Phone Mounts: Elevate your cycling experience with our sleek and functional phone mounts.

    Adaptive : Solutions for your brand looking to expand their b2b reach into the UK.

    Don’t miss the chance to meet up , preview our latest product launches and discuss the solution brands we represent in the cycling Industry.

  • Loop launches to UK Trade

    The unique and innovative phone mount Brand Loop is now available to all UK bicycle retailers. Our products are crafted using the latest technology and materials, ensuring top performance and durability. Designed to enhance the cycling experience with unparalleled functionality and style.

  • Insight Signs new Australian distribution Partner for BikeParka

    We can announce our new Australian partner for BikeParka is SCV Imports. SCV carry 'Best of breed brands' products that are built to last and go the distance. That has enabled SCV to gain a great reputation with our retailers and end users.

    Partnering with SCV means retailers have access to efficient shipping, as well as in-country support for the BikeParka range of covers.

  • Insight signs new Canadian distribution Partner for BikeParka

    Insight announces new distribution partnership for BikeParka! We're thrilled to welcome Fourth Floor Distribution in Canada as key partners for the BikeParka brand. These partnerships allow us to expand our reach into the Canadian.

    At Fourth Floor, we're engaged in a larger story, a narrative of the resurgence bikes-for-transportation in North America. Our mission is the same now as it was when we started: to give bicycles back to the people as a form of transportation. To dignify the bicycle. To make our cities healthier. To landscape and beautify our cities with people on bikes. But, more importantly, we import a different value system.

  • Insight signs new distribution partner for BikeParka in France

    Insight is proud to announce a new distribution partnerships for BikeParka in France with SAS Triangle.

    Founded in 1998, the company TRIANGLE SAS is based in Eastern Paris. Passionate about the little queen, we select for you brands combining Innovation - Design and Quality.

    TRIANGLE SAS is present in the Urban - Racing - Track - Gravel and MTB markets.